Highly Effective Ways Of Boosting Store Foot Fall

Shopping malls are bustling hubs of activity, offering a plethora of shopping and entertainment options. Some of the most successful brands use visual branding strategically to consistently turn shoppers into buyers. As a retailer or landlord, capturing the attention of a purchase-ready audience to increase foot traffic and drive sales – is the ultimate goal. So how do we do it?

Estee Lauder

Estee Lauder Partners With Motion Icon South Africa

Global cosmetic giant, Estee Lauder, partnered with Motion Icon South Africa to launch their ‘Gifts With Style’ campaign through escalator step branding at Mall of Africa. The objective was to drive foot fall to stores where the products are sold, ultimately increasing direct sales.

Ellesse & JD Sports

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