CEO Interview: Motion Icon, Escalator Step Branding & Innovation
The Iconic Group CEO, Marco Valente, walks through the company’s unique retail offering, what Hyper Proximity Marketing means for brands, escalator step branding and the global brand that is Motion Icon.
Garmin SA – Client Testimonial
Garmin SA steps out of the ordinary to launch the Garmin Fenix 7 Series
Maximising Your Black Friday Retail Campaign
Black Friday is just around the corner – and retailers across the globe are gearing up for one of the busiest shopping days of the year.
Highly Effective Ways Of Boosting Store Foot Fall
Shopping malls are bustling hubs of activity, offering a plethora of shopping and entertainment options. Some of the most successful brands use visual branding strategically to consistently turn shoppers into buyers. As a retailer or landlord, capturing the attention of a purchase-ready audience to increase foot traffic and drive sales – is the ultimate goal. So how do we do it?
DStv Draws Viewers In With Branded Escalator Steps
DStv recently partnered with Motion Icon South Africa to launch the new 1Magic tv series ‘1802: Love Defies Time’.
4 In-Mall Advertising Strategies To Keep Your Brand Top Of Mind
Not investing in mall advertising is a missed opportunity to engage with a purchase-ready audience. Let’s explore four proven strategies to increase brand awareness in retail
SPAR South Africa Takes Over OR Tambo International Airport
SPAR South Africa takes over OR Tambo International Airport with branded escalators, as part of their SPAR2U app and Rewards programme launch.
SPAR Launches The ‘See Us Fly’ Campaign For The Netball World Cup
SPAR South Africa took over OR Tambo International Airport as they launched the pride-filled SPAR Proteas ‘See Us Fly’ campaign in preparation for the Netball World Cup.
Estee Lauder
Global cosmetic giant, Estee Lauder, partnered with Motion Icon South Africa to launch their ‘Gifts With Style’ campaign through escalator step branding at Mall of Africa. The objective was to drive foot fall to stores where the products are sold, ultimately increasing direct sales.
Ellesse & JD Sports
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