Driving Maximum Campaign ROI With OOH & Digital Advertising

If today’s consumer receives an average of 10 000 messages daily – how do brands stand out?

In this highly competitive ad industry – reaching and engaging a wider audience through multiple channels is the key to a successful campaign.

The Power Of Retail Advertising: 4 Key Elements To Make Your Brand Stand Out

Knowing how to keep your brand top of mind in an ever-changing retail environment is vital. It’s what keeps the most successful brands relevant even as consumer preferences evolve.

MTN Promotes Home Internet Solutions Through Retail Escalator Step Branding

MTN recently collaborated with Motion Icon South Africa to introduce their latest home internet solution.

CEO Interview: Motion Icon, Escalator Step Branding & Innovation

The Iconic Group CEO, Marco Valente, walks through the company’s unique retail offering, what Hyper Proximity Marketing means for brands, escalator step branding and the global brand that is Motion Icon.

Garmin SA – Client Testimonial

Garmin SA steps out of the ordinary to launch the Garmin Fenix 7 Series

Maximising Your Black Friday Retail Campaign

Black Friday is just around the corner – and retailers across the globe are gearing up for one of the busiest shopping days of the year.

Highly Effective Ways Of Boosting Store Foot Fall

Shopping malls are bustling hubs of activity, offering a plethora of shopping and entertainment options. Some of the most successful brands use visual branding strategically to consistently turn shoppers into buyers. As a retailer or landlord, capturing the attention of a purchase-ready audience to increase foot traffic and drive sales – is the ultimate goal. So how do we do it?

DStv Draws Viewers In With Branded Escalator Steps

DStv recently partnered with Motion Icon South Africa to launch the new 1Magic tv series ‘1802: Love Defies Time’.

4 In-Mall Advertising Strategies To Keep Your Brand Top Of Mind

Not investing in mall advertising is a missed opportunity to engage with a purchase-ready audience. Let’s explore four proven strategies to increase brand awareness in retail

SPAR South Africa Takes Over OR Tambo International Airport

SPAR South Africa takes over OR Tambo International Airport with branded escalators, as part of their SPAR2U app and Rewards programme launch.