Garmin is always on the lookout for innovative ways to engage with our customers and stand out in the market. When we partnered with Motion Icon on our latest campaign – we were looking for a non-traditional solution.
The proposal to brand escalator steps was unique and exciting. The month-long campaign was rolled out in 9 malls across the country, promoting our Garmin Fenix 7 Series.
The design was captivating; the visuals integrated our brand and campaign messaging well. Each step became a canvas, displaying our latest product offering.
Motion Icon’s team guided us through every step of the process, from conceptualization to installation. They handled the project professionally, ensuring the escalator branding aligned perfectly with our brand. The real impact was in witnessing the escalator branding in action.
Thanks to the team’s innovative approach and dedication to elevating our brand. The professional services have undoubtedly created a lasting impact on our campaign. We look forward to more opportunities to collaborate and explore new ways to wow our customers together.
Teagan de Luca
Brand Manager, Garmin South Africa
- Total retail footprint: 9 malls
- Campaign Period: 1 month