STEP OUT OF THE ORDINARY
How do brands compete with the 10 000
messages consumers receive daily? By trying a different approach to retail
advertising. Consider flighting captivating content in unexpected places. Motion Icon
offers brands over 80sqm of dedicated advertising space – turning everyday escalators
into the largest moving indoor billboard. As shoppers navigate through the mall,
they are greeted with eye-catching visuals and messaging, boosting curiosity,
and increasing foot fall to store or promotion areas.
Through Hyper Proximity Marketing
– Motion Icon has recorded over 20% increase in foot fall throughout the
campaign period for two of the most prominent retail brands.
USE DIRECTIONAL SIGNAGE
For mall owners, creating a
seamless retail experience is paramount. With numerous stores, floors and sections
to navigate through, shoppers often appreciate clear and visible directional
signage. Strategically placing well-designed, striking directional branding
throughout the mall to guide shoppers to new stores or otherwise low-traffic
areas, benefits both landlords and tenants.
EXPAND VISUAL REACH WITH ATTRACTIVE
DISPLAYS
To stand out in a visually
cluttered mall, it’s essential to expand your visual reach. Understanding how
shoppers move around in retail spaces and how they consume static and digital
content is the key to driving awareness and sales. We know that vivid colours
increase brand recognition by up to 80%. Foster familiarity and brand
loyalty by investing in the kind of retail displays that make your brand or store
easily recognisable in seconds.
CREATE A PHYGITAL RETAIL EXPERIENCE
Create a consistently good brand
experience online and offline by expanding your online presence into the physical
space. Leverage social media or Social
Influencer Marketing solutions to engage shoppers beyond the
physical space by showcasing seasonal offerings, promoting upcoming events or creating
sales incentives on your e-commerce site aimed at driving traffic to the
brick-and-mortar store.
Boosting foot traffic in malls
requires a thoughtful and multi-faceted approach. Embrace new in-mall advertising
techniques that compliment your campaigns, but still speak to the essence of
your brand. From escalator step branding, directional signage, floor and wall
media – there are ample creative possibilities to ensuring that your campaign
is unmissable. By partnering with The Iconic Group, you can boost foot traffic,
drive greater exposure and increase sales opportunities for your business.
