In today’s highly competitive advertising climate, remaining top of mind is crucial. One of the most effective ways to achieve this is through strategic in-mall advertising, which allows brands to maintain visibility, whilst captivating the audience and driving sales. Let’s explore four proven strategies to increase your brand’s share of voice through in-mall advertising.
Engage with Captivating Signage and Displays
To stand out in a visually-cluttered mall – your signage needs to be visually striking. Consider innovative ad designs and bold colours in unexpected places. Motion Icon provides over 80sqm of advertising space on escalator steps within purchase proximity, providing maximum exposure in a non-traditional space. Captivate shoppers with relevant and attractive content like product highlights, promotions or brand stories on escalators and other high-traffic retail areas.
Utilize Interactive Experiences
Providing an interactive experience leaves a lasting impression. Combine advertising mediums by creating strong calls-to-action and visual cues with print displays that tie in with your digital campaigns. Increase website traffic and click throughs, trigger downloads, or create awareness around new app. Interactive experiences are the gift that keeps on giving – providing talking points and content that keep customers engaged.
Sponsor Events and Activations
Boost brand visibility – explore opportunities
to host live demos, activations, product launches or pop-up stores. Tangible
experiences are not only memorable – they elicit positive associations with the
brand. Invest in a domination zone that includes branded escalator steps, glass
side panels, bulk heads and pillars – to maximise reach and store footfall.
Leverage Social Media and Digital Channels
In-mall advertising shouldn’t be limited to
physical spaces. Leverage social media channels to expand your reach and
amplify your message. Through The Iconic Group’s sub-brand, Social
Icon, we match brands to relevant macro, micro or nano
influencers, who attract a wider audience online, creating authentic, immersed communities.
Create seamless offline-online experiences by maintaining engagement long after
shoppers have left the mall.
Not investing in retail advertising is a missed opportunity to engage with a purchase-ready audience. By implementing these strategies – brands can effectively maintain a strong retail presence while consistently delivering valuable experiences that resonate with shoppers. Why include retail advertising in your ad budget? Ultimately, to exceed your ROI on retail sales.