BOOST BRAND AWARENESS
INCREASE FOOT TRAFFIC
Being seen is not enough – you need to be noticed
With more than 10 million escalator trips taken across South Africa every year, escalator step advertising offers brands over 80sqm of advertising space, providing maximum campaign exposure to consumers. Motion Icon works closely with brands and agencies to create unique and impactful dynamic advertising campaigns.
WHAT OUR CLIENTS HAVE TO SAY
TRUSTED BY LEADING BRANDS
Motion Icon South Africa specialises in Hyper Proximity Marketing, providing a full turnkey branding solution through escalator step advertising in malls and transit spaces (e.g. airports and train stations).
Drive sales with targeted campaigns at a national or regional scale. Launch a new product, increase foot traffic, gain viewership or help customers find your new location with branded escalators.
Motion Icon provides a full turnkey solution: from concept and design, to cleaning, installation and removal. Our national team of installers perform a comprehensive 10-point safety check before installation, which typically takes place outside trading hours to minimise disruption.
Lightweight, high-quality panels are fixed to the face of the escalator steps. Clients are provided with a customisable media kit for all design requirements or can make use of our in-house Graphic Design services.
BRANDS. We work closely with brands and creative agencies across industries to create impactful campaigns.
RETAILERS. Escalator step advertising offers brands a striking alternative to retailers for the promotion of new stores and product launches.
PROPERTY OWNERS. In addition to working closely to secure the best locations, we partner with property owners to run their in-mall advertising campaigns. Valentine’s Day, Festive Season or introducing new tenants? We’ve got you covered.
Today’s ad saturated world makes it challenging to differentiate. Advertising success lies in the content and medium you choose. Escalator branding is a striking alternative to traditional OOH media, giving brands the opportunity to maximise campaign awareness across locations and demographics.
At Motion Icon, we are committed to offering clients a professional, full turnkey advertising service with our patented branding solution.
We work closely with property owners to secure the best locations in malls and transit spaces and ensure customer satisfaction by providing a world-class service, from concept to execution. In a nutshell: we go above and beyond to make your campaign a success.